Crafting an extra ordinary online presence for Eni Michelle
Client : Eni Michelle
Year: 2025
Eni Michelle - Social Media Manager was struggling to find someone she could trust to build her website — the missing piece she needed to establish her business professionally. She wanted a site that truly reflected her personality, captured her energy, and clearly told visitors who she is, turning them into loyal customers.
Scope of work
- Planning
- Layout
- Development
- Domain Setup
- Seo Basics
- Support
Tech Stack Used
- HTML
- CSS
- JAVASCRIPT
- GIT
My Goal
My goal was to exceed her expectations and bring her vision to life and that’s exactly what I did. A personalized website would clearly communicate who she is, set her business apart, and help turn visitors into paying clients, something essential for growing her business.
Process
- Discovery: Discussed the client’s goals, brand vision, and what they wanted their website to achieve.
- Planning: Outlined the site structure and features needed for a seamless user experience.
- Design Inspiration: Collected references and agreed on a style direction based on the client’s preferences.
- Development: Built a clean, responsive, and fast-loading website with HTML, CSS, and JavaScript.
- Testing: Checked performance, responsiveness, and browser compatibility before launch.
- Delivery: Deployed the site, shared it with the client, and made final tweaks based on feedback.
Obstacles & Solutions
Lack of Initial Design Direction
Obstacle: The client didn’t have a clear idea of what they wanted visually for their site.
Solution: I researched professional websites in her niche and created design mockups she could easily pick from, which helped speed up decision-making.
Minimal Content Provided
Obstacle: There wasn’t much text or imagery ready for the website.
Solution: I drafted compelling copy and sourced high-quality, relevant images that matched her brand, then refined them together with her feedback.
Results
- Killer Upwork Win: Soon after launching her site, Eni Michelle landed a high-paying Upwork gig — a job she had once been overlooked for.
- 30% Increase in Conversions: The redesigned website led to significantly more inquiries and sales opportunities within the first two weeks of launch.
- Improved Engagement: Visitors spent more time on the site thanks to a cleaner layout and faster load times, reducing bounce rates by 40%.
- Professional Online Presence: The client received positive feedback from her audience and industry peers, enhancing her credibility and brand image.
Features
- Web Development
- Responsive Development
- Performance Optimisation
- Interactive features
- Seo Basics
